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RETRO GEEK ADVERTS -
Check out the graphic design, marketing and branding on these early “tech product” adverts from an era when the the mobile phone did not exist - hope this inspires you.
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Great presentations demand functional design. Without it, your design exists without purpose and without meaning. What exactly is functional design, though? It’s two-fold: It’s a presentation design approach with a clear purpose to obtain a specific result.
In order to make sure that you are using functional design in your presentation, please refer to what I like to call the 5 F’s of Design Functionality:
FOR – What is the presentation being used FOR?
Before you open up Adobe Creative Suite or take a stab at PowerPoint, you need to have absolute clarity about the purpose of your presentation. So ask yourself:
FORMAT – Which FORMAT?
In our digital age, format is king. For instance, a presentation in Keynote doesn’t quite look the same in PowerPoint. That deck you loved on your colleague’s iPad may not look the same here on SlideShare. Your boss’ presentation on the HDTV monitor won’t look quite the same on that client’s projector. Format should never be decided at the last minute since format will dictate your design.
FANS – Who are the FANS?
The big question here is: Who is your audience? Young or old? Men or women? Corporate or trendy? Your design needs to be dictated and guided by their needs and interests. If you know your audience, you will know the right design approach.
FIT – Do all of the elements FIT?
We’ve spent quite some time on presentation design concepts like typography, white space and photography. All of them have a distinct purpose and fit. Choose wisely and make sure they have a function, too — i.e. they serve your message and/or means of conveying your message.
FLUB – Will it FLUB?
All the time you invest building and designing a great presentation is worthless if you don’t take the extra few minutes to ensure you have no technical errors. Have a back-up plan and be sure to test everything more than once.
Remember, a great presentation requires functional design. Make sure you can answer all 5 of these areas with confidence before you even think about opening up that design program.
READ MORE: How to Make a Presentation Stick
Please be sure to contact us if you need to know more or have great insights to share. Connect with us: [f] [in]
WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.
MELBOURNE DANCE COMPANY -
When Josip Kelava was commissioned to design the Melbourne Dance Company’s visual marketing, he decided to create something that related yet challenged the status quo.
The result was a dance of contrast between the soft lines of the human form and the harshness of the type. The two contrast unite to create a visually stunning and compelling piece of art - we trust this inspires you.
Please be sure to contact us if you need to know more or have great insights to share. Connect with us: [f] [in]
WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.
COFEE WITH A TWIST -
Kërning is a Brazilian Coffee Subscription business that focuses on designers and people interested in art.
Their corporate identity designed by Isabela Rodrigues is characterized by different graphic patterns, clear design and natural materials. Investing in beautiful design is not a luxury, it’s smart business - hope this inspires you.
Please be sure to contact us if you need to know more or have great insights to share. Connect with us: [f] [in]
WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.
HAND LETTERED ENVELOPES -
It’s never “what you do” but always “how you do it” and self-promotion looks so much better when done with a touch of beautiful art.
These stunning envelopes are hand made by freelance designer Roxy Torres. They were used in her “Snail Mail” job search campaign and needless to say studios and agencies were very impressed - hope this inspires you.
Please be sure to contact us if you need to know more or have great insights to share. Connect with us: [f] [in]
WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.