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Real Estate Marketing

Apr03

YOUR BUSINESS LOGO - Design Makeover.

Keeping your business in the public eye is critical in any economy – especially when times are tough. The best way to make your presence felt is to engage the services of a graphic designer and get cracking on some serious marketing material.

So will a DIY job cut it or is a qualified graphic designer needed? While you may think you can whip up something passable yourself, a graphic designer can really help your business standout. Powerful graphics and an identifiable logo designed by a professional might be the difference between a couple of calls and a couple of hundred.

Quality artwork from a qualified graphic designer helps a business establish themselves as a reputable and legitimate brand. It’s a pretty simple philosophy – if you put that much time and effort into presenting a professional image, then it’s natural to assume you’ll put a similar foot forward when providing the actual service.

On search websites the businesses who have a well-designed logo as part of their profiles are the most successful at winning jobs.

While you might recognise a graphic designer is needed to help your business, you might struggle to find funds. However, with the average hourly rate for a graphic designer around $57, hiring a graphic designer could be more affordable than you might think.

If you’re concerned about a potential cash blowout, make sure you confirm with your graphic designer how long the work is expected to take. As an example, we don’t usually charge per hour, we charge per job.

Don’t forget to also factor in the costs of printing. There are often certain monetary advantages to hiring a graphic designer. As an “insider” in this business they should offer a wealth of beneﬁcial industry knowledge, such as how to get discounted printing rates or even better than that, some design teams will offer you a complete service that includes design, print and web project solution. This will save you precious time and money.

So go ahead and get your business “sexed up” in order to have it stand out from your competition.

WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.

Mar29

EASY STEPS TO ONLINE MARKETING SUCCESS.

Just like a real-time business, the success of your online business is going to be dependent upon good marketing. Whilst having a web presence is your first step, you could have the best website online and find it ineffective without high quality traffic. Here are five steps for creating effective marketing.

1. Develop a plan.
Your online business is no different to any other business. Know what your product or service is and where the need for what you are providing exists. Research your competitors and develop a point of difference. Remember that the Google Algorithm is linked geographically so become the trusted authority in your line of business within your local area. Set some sales targets.

2. Know your target market.
A massive amount of traffic to your site will not help you if there is no conversion to sales. What problem are you solving? Do your potential customers know about you? Do you know who your market is and where to find them? Have you created effective keyword associations and back links?

3. Become the authority in your field.
People buy from someone they trust so build your online reputation through advertising, blogging and offering professional, caring service. Create high quality, content rich articles to build respect and continued interest.

4. Pay attention to branding.
Make sure your real time branding and online branding are aligned. Be clear about the message you are offering. Does your branding make you easily recognisable as an expert in your field of expertise or line of products?

5. Outsource.
If you have the money and are short on time or expertise, do not underestimate the power of professional online marketers. Your time may be better spent working on your business and leaving the marketing of your online business to professionals.

These five simple marketing steps will see you well on your way to success in 2012. Online marketing comes down to having a clear service or product; creating a plan then taking measurable action to achieve your marketing success.

Remember that successful online marketing calls as much for the characteristics of determination and commitment as it does skills so if your time is taken up in other areas of your business consider hiring a professional marketer.

WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.

Mar07

Hi there - Just wanted to say nice blog! I may use some of your content later if that is OK.

From coolm0j0-blog

Hi There,

Thank you for your interest, can you give me more info?

- Personal or business?

- If business, what kind of business?

Cheers.

Feb27

How best to use Adwords

Adwords are the advertisements lined up on the side of your screen when you view your search results in Google. Whilst some people consider Adwords as simply paid traffic generation, they may fail to see the SEO advantage that a tool like Adwords can offer.

Many users of Adwords will try advertising once or twice and when they find their advertisement removed after only a couple of days, they may give up on their campaign. Advertising online is similar to offline advertising.

A hit and miss approach with occasional Adwords is unlikely to reap any benefits, so creating a campaign to run over a period of time will benefit you more. To do this in the most effective way it is important to know what matters to Google.

Three of the most important factors are cost per click, click-through rate and your daily budget. All three begin with choosing the most effective keywords for your business.

Cost per click – Once you have determined the most effective keywords, it is best to begin with a minimum bid on your selections. Google will inform you of your position and you can always raise your bid if your ads do not appear on the first page.
Click-through model – Google cares more about the clickthrough rate than the amount you have bid for the keyword. Whatever keyword you have chosen, with this model, Google will only display the ads that are being clicked the most regardless of the amount you are paying. You therefore need a good advertisement for this model to work, an advertisement that is getting a great response from searchers. If you manage this, then leave it up. If you find it isn’t working then look at whether the keyword actually fits with the rest of the text in the ad and is definitely aligned in text with the intended landing page.
Daily budget – In this model you set a daily budget with Google for each of your AdWords campaigns, this amount is not necessarily the amount you will pay. Once your ads start displaying you will only pay for the advertisements clicked on and it may be that you are underbidding on clicks and overbidding on daily budget.

An effective Adwords campaign begins with some solid research into keywords. You want to try to avoid the most commonly used keywords and find some phrases that will cost you less to advertise. Although you may get less people searching for those words, you will be targeting potential customers who are more likely to purchase from you and end up getting a higher clickthrough rate.

Although there are other similar advertising platforms like Google Adwords, it remains the most commonly used advertising platform online and one of the most effective.

Feb19

Simple & brilliant logo inspiration

Great design and simplicity require a lot more thought than what the result may initially indicate.

At first we are attracted by the timeless beauty of the design and how it inspires to further create and develop, bringing further excitement and energy. It’s only when you sit down and think how can this be re-interpreted that clients realise how deceitful simplicity really is. Best results are achieved when you invest time, money and energy into working with the right professional teams at the start of any project.

Any fool can add, only a genius can subtract!

This may cost you more in the beginning but the returns will be far, far greater than what you will get from the shallow interpretations you will cop from crowd sourcing services like 99 Designs and printing dumb-down self services like Vista.

In life you always pay for what you get so invest in a one on one real life meeting with a qualified designer and you will benefit in spades. You may even realise that those seemingly cheeeaaaaeap services that are bombarding your in box and browsing experience, are in fact not that cheap at all, they just have a very low introductory offer so as to suck you in.

Talk about deceitful - have you been sucked in?

Any way, please check out these interesting logos and if you feel inspired, contact us.

WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE RIGHT PROJECT TEAM

Half

Crown

Jump

Atack

Tulipart

OneFund

Filmaps

NOON

Folder

back

Bipolar

Stairs

Fence v.2

Walk

Unarmed

Frankenstein Films

Thinktank

Pelican

eveva

Love Clip

SewPerfect

Wave

Pendulum

Sex Lovers

City Direct

FishLine

Straight UP

elefont

Rocket Golf

Illusion

Circus of Magazines

CodeFish

Zip

Mummy

Foot

Missing

Helium

Killed Productions