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Jun27

Business cards QR codes for you!

QR codes on business cards are becoming very common, the problem is people are thinking too complex, and not taking in the fact Vcards can not be downloaded on Apple smart phones.

This does not mean QR codes on business cards are bad, it just means you need to think simple and smart, so lets get some facts strait and get the do’s and dont’s on mecards and vcards.

Rules

Do NOT use Vcards! They do not download to iphones
Use Mecards instead of Vcards, most QR generators have this option. Mecards work much like Vcards, but can be downloaded to all devices.
Think simple stupid. Too much content makes the QR code too dense, keep it to a max 3-4 lines of content, name, number, email, and web address. No one really needs an address, mothers maiden name, favorite food etc… saved under your contact. Make a landing page if this is what you are wanting.
Size does matter. Mecards still get dense like Vcards, which means the QR code has to be larger to scan properly. This is why having less data in the code is essential. Never make a QR code smaller then 2.5x2.5cm as some scanners will not scan QR codes any smaller.
Custom designing QR codes is what Product Design Studio does best, but designing data QR codes like Vcards and Mecards is extra challenging with more data in the code. More data + destiny = poor design ability.

Please be sure to contact us if you need to know more or have great insights to share. Check out Our Facebook page (for promos and likes)

In summary;

• QR codes are a great way to quickly share information & network.

• Keep information simple.

• To save time & money, plan ahead and involve a professional.

WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.

www.productdesignstudio.com

May22

New Facebook Format - Checklist

Last week we spoke about the new Facebook timeline look and what it could do for your branded business page. This week we follow up with a checklist to help you take full advantage of what is on offer so you can get the most out of your business social communication.

Have a cover image professionally designed for your business. 851x315px
Upload a profile picture that clearly brands your business. 180x180px
Update your About Section to include a clickable link and an enticing description of your business
Change the pictures of your apps so that they are more compelling and better represent your brand
Decide whether you want to allow messaging from your fans or not.
Go through all the sections in the Activity Log to get used to this new way of viewing your pages’ content.
Go through all your past posts, pictures, videos etc and hide what you don’t want displayed and highlight what you do.
Create memorable Milestones (843 x 403px) for your company and date them so that they appear where you want them to in your new Timeline.
Pin a post each week with links and engaging content.
Star your most memorable posts so that they attract attention and keep fans engaged.
Keep track of your pages’ Insights on a weekly basis (through your Admin Panel) – increase what’s working and get rid of what’s not.
Post daily to your page with relevant information to help and entertain your fans. Images are proven to be 2x as effective, getting a lot more interaction than just post.

Please be sure to contact us if you need to know more or have great insights to share. Check out Our Facebook page (for a functional view of what can be done)

All this can be done from as little as $99.00 which is absolutely nothing considering the added interest it will bring to you business image.

In summary;

• Social media graphics are an affordable way to engage with your network.

• Plan ahead and involve a professional.

• Professionals ultimately save you time and money.

• You can try this yourself but you will be much better off in running your business.

WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.

www.productdesignstudio.com

May02

Announcing the new SOGO!

We are loving the opportunity to work with clients that want to reach further than the basic average. This means allowing yourself to work closely with a design team to create little snippets of innovation that begin and complete the overall marketing image of your business.

In this this example we have created a Facebook brand page cover and an App like button profile picture that is both fun, true to the business ethos and engages any existing and new clients. We then complete this with a FREE custom iPhone wallpaper to complete the look!

Check out Sogo’s Facebook page.

All this can be done from $99.00 which is absolutely nothing considering the added interest it will bring to you business image and of course it’s something that can be used again in other social media sites like Linked in.

In summary;

• Social media graphics are an affordable way to engage current and new fans.

• Plan ahead and involve a professional.

• Professionals ultimately save you time and money.

• You can try this your self but it’s false economy.

WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.

www.productdesignstudio.com

Apr24

Inspirational Stamp Designs

We continue our look into the re-emerging world of retro & old school design which makes for quite a contrast against the overall trend of technology and fast production.

The beauty and simplicity of something that requires human contact gives a timeless and exclusive touch of class to any project. But what does that mean for the client business owner? It means that any stationary or marketing piece you distribute, communicates great design and trust. Your clients will instantly perceive (albeit subconsciously) that you take great care in all the finer details.

We hope that the following designs inspire you to have your own stamp made up, it’s not at all expensive and it’s definitively an investment in conveying your unique message.

Please stay tuned - In the next few months we will continue our series and bring you ideas for “Letter Press” and “Chalk Board” designs.

In summary;

• Stamps make you and your business stand out.

• Plan ahead and involve a professional.

• You could do it yourself but it’s false economy.

• They are not expensive yet give a touch of class to any communication.

WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.

Apr16

Domain Name Basics

Domain names are an affordable way to secure and increase your business.

Your domain name serves as the headline for your business – it is essential that you give it the time and thought it deserves.

Regardless of whether your website is for business or personal use, there are a few helpful tips you can take on board to make your domain name choice a lot easier:

Dotcom prevails

In the internet world, .com is always the most memorable domain a person or business could have. To reinforce your location, Aussies should opt for .com.au as it signifies that you are located and/or operating within Australia. This is very important, considering the internet is placing a growing emphasis on geo-location.

Spelling

Try to choose a domain name that is easy to spell. The last thing you want is for your audience to type your domain incorrectly, and as a result be taken to a site that is completely different to yours. Keep your domain name simple to avoid any missed opportunities.

Marketing appeal

Set your brand apart by using a catchy, marketable name that’s both short and easy to remember. Can you imagine advertising this URL on a flyer or huge billboard? You want to opt for a domain name that turns heads. If it’s your business name, that will work too.

Keywords

It is extremely effective to use keywords within your domain name for SEO purposes. You want to make it as easy as possible for people to find your business and know what it’s about. If you have a painting business, for example, use the words ‘painting’ or ‘painter’ in your URL to signify your business trade.

There are boundaries to using keywords however – domain names that are too long or use excessive hyphens can be seen as spammy by Google and web users, so try to avoid long, keyword filled domains.

Buy your pie

Due to various URL extensions (.net, .org, .biz, .co), it’s important that you buy up all domain name extensions in a bid to protect your business brand. Purchasing all domain name extensions ensures that you won’t have to pay top dollar later on if somebody else has already swiped up your highly effective domain name. It’s also a wise move to boost sales. Simply redirect all extensions to your preferred .com and visitors to your website will be maximised.

These are just a few reasons why domain names are so important. Not only do they help potential customers find your site, they also have the ability to seriously boost your rankings in search engine results.

The bonus is that this is not an expensive strategy and can be easily implemented if you involve a trusted professional to work with you right from the start - This will save you headaches and get you started on the right track.

In summary;

• Domain names are an affordable way to secure and increase your business.

• Plan ahead and involve a professional.

• Professionals ultimately save you time and money.

• The domain name must be part of any business/marketing plan.

WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.

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