We continue our look into the re-emerging world of retro & old school design which makes for quite a contrast against the overall trend of technology and fast production.
The beauty and simplicity of something that requires human contact gives a timeless and exclusive touch of class to any project. But what does that mean for the client business owner? It means that any stationary or marketing piece you distribute, communicates great design and trust. Your clients will instantly perceive (albeit subconsciously) that you take great care in all the finer details and that means that they will gladly do business with you.
Please be sure to contact us if you need to know more or have great insights to share. Check out Our Facebook page (for a functional view of what can be done)
WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.
Facebook has become a whole heap of fun and now allows for visual assets to be displayed on a large scale. This means that your business now can have the equivalent of a secondary website on the world’s largest social media platform - for free!!
Via the branded/business page feature, your business can now display images, people and product in a visual format that was not possible before. Here are some do’s and dont’s
- You cannot use a call-to-action such as “Like or share”. This is against Facebook’s new policy of cover photos (Source).
- Explain what you’re about in a short and understanding manner. We are “Cats and Dogs” and we will babysit your loved pets while you’re on holiday!
- Make your cover image and profile picture thumbnail interact with each other. We have included some really great Facebook Cover page examples which you might find inspiring.
- Background design. User your corporate visual identity and colors to distinguish yourself from your competitors. Use your own products or perhaps feature a group picture of your entire customer sales team. Be original!
Visual content
In essence, Facebook Timeline is a lot more focused on visual depiction than the old fan pages that we are used to. Consider the following:
Display events such as when your company was founded.
Go back in time and gather information about when were important products/services launched. Add a neat looking visual and voila!
Make sure you add images to these events and furthermore, make sure you select the right kind of images to tell the story of your brand. If you don’t have any good pictures to go with these events, now is a good time to start photoshopping.
Stay tuned, next week we will bring you a check list for you to follow.
Check out Our Facebook page (for a functional view of what can be done)
All this can be done from as little as $99.00 which is absolutely nothing considering the added interest it will bring to you business image.
In summary;
• Social media graphics are an affordable way to engage with your network.
We are loving the opportunity to work with clients that want to reach further than the basic average. This means allowing yourself to work closely with a design team to create little snippets of innovation that begin and complete the overall marketing image of your business.
In this this example we have created a Facebook brand page cover and an App like button profile picture that is both fun, true to the business ethos and engages any existing and new clients. We then complete this with a FREE custom iPhone wallpaper to complete the look!
All this can be done from $99.00 which is absolutely nothing considering the added interest it will bring to you business image and of course it’s something that can be used again in other social media sites like Linked in.
In summary;
• Social media graphics are an affordable way to engage current and new fans.
We continue our look into the re-emerging world of retro & old school design which makes for quite a contrast against the overall trend of technology and fast production.
The beauty and simplicity of something that requires human contact gives a timeless and exclusive touch of class to any project. But what does that mean for the client business owner? It means that any stationary or marketing piece you distribute, communicates great design and trust. Your clients will instantly perceive (albeit subconsciously) that you take great care in all the finer details.
We hope that the following designs inspire you to have your own stamp made up, it’s not at all expensive and it’s definitively an investment in conveying your unique message.
Please stay tuned - In the next few months we will continue our series and bring you ideas for “Letter Press” and “Chalk Board” designs.
Domain names are an affordable way to secure and increase your business.
Your domain name serves as the headline for your business – it is essential that you give it the time and thought it deserves.
Regardless of whether your website is for business or personal use, there are a few helpful tips you can take on board to make your domain name choice a lot easier:
Dotcom prevails
In the internet world, .com is always the most memorable domain a person or business could have. To reinforce your location, Aussies should opt for .com.au as it signifies that you are located and/or operating within Australia. This is very important, considering the internet is placing a growing emphasis on geo-location.
Spelling
Try to choose a domain name that is easy to spell. The last thing you want is for your audience to type your domain incorrectly, and as a result be taken to a site that is completely different to yours. Keep your domain name simple to avoid any missed opportunities.
Marketing appeal
Set your brand apart by using a catchy, marketable name that’s both short and easy to remember. Can you imagine advertising this URL on a flyer or huge billboard? You want to opt for a domain name that turns heads. If it’s your business name, that will work too.
Keywords
It is extremely effective to use keywords within your domain name for SEO purposes. You want to make it as easy as possible for people to find your business and know what it’s about. If you have a painting business, for example, use the words ‘painting’ or ‘painter’ in your URL to signify your business trade.
There are boundaries to using keywords however – domain names that are too long or use excessive hyphens can be seen as spammy by Google and web users, so try to avoid long, keyword filled domains.
Buy your pie
Due to various URL extensions (.net, .org, .biz, .co), it’s important that you buy up all domain name extensions in a bid to protect your business brand. Purchasing all domain name extensions ensures that you won’t have to pay top dollar later on if somebody else has already swiped up your highly effective domain name. It’s also a wise move to boost sales. Simply redirect all extensions to your preferred .com and visitors to your website will be maximised.
These are just a few reasons why domain names are so important. Not only do they help potential customers find your site, they also have the ability to seriously boost your rankings in search engine results.
The bonus is that this is not an expensive strategy and can be easily implemented if you involve a trusted professional to work with you right from the start - This will save you headaches and get you started on the right track.
In summary;
• Domain names are an affordable way to secure and increase your business.
