DESIGN INDUSTRY NEWS

Domain names are an affordable way to secure and increase your business.

Your domain name serves as the headline for your business – it is essential that you give it the time and thought it deserves.

Regardless of whether your website is for business or personal use, there are a few helpful tips you can take on board to make your domain name choice a lot easier:

Dotcom prevails

In the internet world, .com is always the most memorable domain a person or business could have. To reinforce your location, Aussies should opt for .com.au as it signifies that you are located and/or operating within Australia. This is very important, considering the internet is placing a growing emphasis on geo-location.

Spelling

Try to choose a domain name that is easy to spell. The last thing you want is for your audience to type your domain incorrectly, and as a result be taken to a site that is completely different to yours. Keep your domain name simple to avoid any missed opportunities.

Marketing appeal

Set your brand apart by using a catchy, marketable name that’s both short and easy to remember. Can you imagine advertising this URL on a flyer or huge billboard? You want to opt for a domain name that turns heads. If it’s your business name, that will work too.

Keywords

It is extremely effective to use keywords within your domain name for SEO purposes. You want to make it as easy as possible for people to find your business and know what it’s about. If you have a painting business, for example, use the words ‘painting’ or ‘painter’ in your URL to signify your business trade.

There are boundaries to using keywords however – domain names that are too long or use excessive hyphens can be seen as spammy by Google and web users, so try to avoid long, keyword filled domains.

Buy your pie

Due to various URL extensions (.net, .org, .biz, .co), it’s important that you buy up all domain name extensions in a bid to protect your business brand. Purchasing all domain name extensions ensures that you won’t have to pay top dollar later on if somebody else has already swiped up your highly effective domain name. It’s also a wise move to boost sales. Simply redirect all extensions to your preferred .com and visitors to your website will be maximised.

These are just a few reasons why domain names are so important. Not only do they help potential customers find your site, they also have the ability to seriously boost your rankings in search engine results.

The bonus is that this is not an expensive strategy and can be easily implemented if you involve a trusted professional to work with you right from the start - This will save you headaches and get you started on the right track.

In summary;

• Domain names are an affordable way to secure and increase your business.

• Plan ahead and involve a professional.

• Professionals ultimately save you time and money.

• The domain name must be part of any business/marketing plan.

WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY! WE CAN HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE BEST PROJECT TEAM.

Successful Search Engine Optimisation is one of those things that we all need to know about, however, it’s yet something else that we need to do in our ever increasing online strategy.

It seems to me that successful SEO work is based on controlled tests and consistency. 

This means that other than a few technical tricks the rest of the work is not difficult. There is no magic key, this work requires everyday diligence and discipline which is better left to the experts who offer it so that you can focus on what you do best which is run your business.

If you want to test the quality of the service supplied then just do a quick Google search and see if you can spot your website. If it’s not there then speak with your service supplier and ask for Google reports & stats.

WE SPECIALISE IN DESIGN, PRINT AND WEB SOLUTIONS. EMAIL US TODAY TO HELP YOU WITH THE RIGHT STRATEGY AND ACCESS TO THE RIGHT PROJECT TEAM.